Allu Aravind on Bollywood filmmakers having limited perspect ..
Noted producer Allu Aravind, father of superstar Allu Arjun, recently discussed why Bollywood filmmakers are unable to make films that have pan-India appeal. He said that their content doesn’t resonate in the same way because “they are somewhere locked between Bandra and Juhu!”
Renowned Telugu producer and distributor Allu Aravind was speaking at the South India Film Festival when he discussed the evolution of the Pan-India phenomenon. He noted that regional films are now widely appreciated across India, especially in Hindi-speaking markets, while Hindi movies are not able to resonate in the same way. According to him, it is because the filmmakers are somewhat confined to the cultural perspectives of Bandra and Juhu. He said that the popularity of Telugu and Tamil films in mass regions stems from their relatable content.
Allu Aravind’s Controversial Take On Hindi Filmmakers
He said, “Now, the gates are open (smiles). The material, which is being produced in this part of India, is being received very well by audiences all-India. Our dubbed films are, in fact, too well-received there (in the Hindi-speaking markets). This means that the content made here is (appealing there). Then, you might argue that content is being made even there, so why it’s not (working in the same manner as our films). I have a slightly controversial answer to this. But this is what I feel and I should be honest.”
Taking a jibe at Bollywood filmmakers, he added, “I respect Bombay filmmakers and their level of thinking. It’s too good. But at the same time, they are somewhere locked between Bandra and Juhu! They are brought up in Bandra and Juhu and their culture and vision are like that. Hence, they are also making films like that. They need to realise that UP and Bihar are also there. Why are films made in Telugu and Tamil being more liked by the Bihar and UP people? This is because of the content. There’s no separate love for us.”