Empower Her Excellence: Honoring Women’s Prestige in Empowerment

Sherly Francis- Founder of united Group and Pioneer Business Services, Dubai women

Sherly Francis is a highly accomplished and influential power women entrepreneur who has made significant contributions to the business landscape of the United Arab Emirates (UAE). As the founder of multiple successful companies, she serves as a source of inspiration for aspiring business women. Sherly’s dedication, expertise, and leadership have propelled her ventures to great heights, establishing her as a prominent figure in the UAE’s entrepreneurial community. This article provides an overview of Sherly Francis’ life, achievements, and notable ventures.

Early Life and Education:

Sherly Francis was born and raised in the India, where she developed a passion for entrepreneurship and business at a young age. Recognizing the importance of education, she pursued her academic journey with great determination. She holds a Master’s degree in Philosophy and a Master’s degree in English Literature from Anna Malai University in Chennai, Tamil Nadu. Additionally, Sherly has a degree in Psychology, enhancing her understanding of human behavior and motivation.

Career and Achievements:

Sherly Francis’s entrepreneurial journey began with the establishment of Pioneer Business Services, where she serves as the owner and managing director. Pioneer Business Services is a comprehensive consultancy firm that provides guidance and support to individuals entering the business world, making it a one-stop destination for all their needs.

Sherly Francis- Founfer of United Group & Pioneer Business Services
Sherly Francis- Founder of United Group & Pioneer Business Services

In addition to Pioneer Business Services, Sherly is the owner of United Engineering FZCO – JAFZA, an ISO-certified company based in Dubai’s Jebel Ali Free Zone. United Engineering FZCO, founded in 2011, specializes in design, engineering, manufacturing, construction, and maintenance services. The company has played a vital role in various projects across different sectors, further solidifying Sherly’s reputation as a successful entrepreneur.

Sherly Francis’s entrepreneurial ventures extend beyond United Engineering FZCO. She is the founder of United Aluminum & Engineering LLC, United Metal Trading, and United Formations, showcasing her diversified business interests and ventures. Additionally, she owns Blackgold Tyres & Accessories Trading CO. L.L.C, an international trading and distribution company based in the UAE, known for its expertise in tires and accessories.

Personal traits and skills Sherly’s expertise in business formations has also led her to collaborate with various government agencies in Dubai and across the UAE, where she provides valuable legal consultation services. Her extensive knowledge and experience make her a trusted advisor in navigating the intricacies of establishing and running a business.

Awards and Recognition:

Sherly Francis’s exceptional leadership and dedicated service to society have garnered recognition and acclaim. In 2021, she received the Golden Achievement Awards Dubai 7th Edition – Virtual Event 2021 for her excellent contributions in business management solutions, presented by Global Media Events in Dubai. This award reflects her outstanding achievements and commitment to excellence.


In 2023, Sherly was honored with the GHANA – UAE honorary awards for her exceptional business services support and her influential personality. This prestigious recognition further highlights her positive impact on the business community and her dedication to fostering international collaborations.

She has been awarded with the Prestigious Award UAE 2023 on June 20th, 2023.

Personal Traits :

Sherly Francis is characterized as an empathetic, effective, and motivated professional. She combines her educational background, environmental awareness, and extensive experience with compassion to tackle the challenges of today’s business environment. With a clear understanding of diverse backgrounds and a keen awareness of varying needs and circumstances, she possesses outstanding interpersonal and communication skills. Her expertise in dealing with people from different cultures and backgrounds further enhances her ability to connect with others effectively.

Sherly Francis’s entrepreneurial success and influential role in the UAE‘s business community make her a trailblazer and a source of inspiration for aspiring business women. Through her ventures, she has not only contributed to the economic growth of the UAE but also demonstrated exceptional leadership and dedication to making a positive impact on society. Sherly’s story serves as a testament to the power of determination, education, and compassion.

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